How easy is your website for new users?
With more and more of us having to use the internet on a daily basis to do work or shopping it is vital that websites are easy to navigate round and as user friendly as possible. Often the sites that are the easiest for a visitor to use, usually prove the most popular. If you …. Read More
The importance of creating a visual before commencing programming
If you work within a web agency or are a freelance web designer and programmer then you need to ensure that you manage any website project correctly in order to deliver what the client wants, on time and within budget. When changes are made during the programming stage, this can result in extra time been …. Read More
Using your website statistics to improve the number of visitors and conversions
Website statistics are vital to help you learn more about your website and how it is performing. Without statistics, you don’t really know what is happening and you will only see the number of sales you are getting through. Stats can tell you so much more such as what page people are landing on when …. Read More
Branded literature and signage can help grow your business
If you are self employed or have a relatively small business then you need to think of ways in which you can grow your business that doesn’t cost the earth. You need to try and ensure that you are utilising every marketing opportunity that you possibly can and one way in which you can do …. Read More
How to set up your first website
If you want to have a website for your business then you need to understand the steps you need to take in order to get it up and running. The first thing to do once you have your company name is to buy your domain name. This is the web address that your website will …. Read More
How to market your website using social media
Marketing is vital to any business and online marketing is becoming even more important due to the amount of people that search for products and services online. Social media is a way of connecting with people that you may not of had the opportunity to previously. You don’t have to wait until they visit your …. Read More
Effectively promoting your online business
If you are running an online business whether it be an online retail store or providing an online service it is essential to the success of the venture that you promote your business effectively so that you see growth in sales, but which strategies are the most effective and what are the financial implications to …. Read More
Using video to enhance your website
It is undeniable that video has become a regular feature on most successful websites but how important is it for your business website and what are the financial implications of choosing to use this media? The type of video that it would be a good idea to have on your website will depend on the …. Read More
Agreeing on the final design for a website with your client
If you work in or run a web design agency, then you will know that often one of the trickiest parts is agreeing the visuals with the client. Often the programmer, designer and client all have different opinions on how they believe the website should look and function. When designing websites, it is vital to …. Read More
Visits only matter if you can convert them into sales
Traffic to your website is very important, without any traffic your products or services would not be seen but it is very important to remember to check how well that traffic is converting. If you have a high number of visitors but low sales / enquiries, then you need to stop and look in to …. Read More