How to create a standout advert
If you are going to be advertising on another website or in a magazine / newspaper you need to make sure your advert stands out. This doesn’t necessarily mean you need to create it in bright bold colours, it needs to stand out for the right reasons. It is important to try and have consistency …. Read More
How important is building a good reputation?
When it comes to growing and expanding your business m, it is imperative that you build up your reputation to not only attract back existing customers but to also to gain new ones. Reputations are very important and it is vital that you ensure that your reputation is looked after in order to be successful. …. Read More
Should you try investing your marketing budget in other avenues?
If you are reviewing your marketing strategy, there may come a time when you think about changing your current marketing plans to go down another route. There is always an element of risk involved when stopping or starting any new marketing, so you need to think carefully before making any sorts or changes. If your …. Read More
Be aware when representing your brand on social media
Social media can be a fantastic platform to advertise your business and products and build up a brand, but it does need to be used with care. One of the advantages of social media is that you can very quickly reach a potentially large audience. If you are trying to launch a new product or …. Read More
How to make money off your website or blog
Making money off a blog is not always easy. There are many steps you must take in order to start making money from your blog. You need to create a blog that is of interest to lots of people. The more specialist the blog is, the less traffic you may get but the less competition …. Read More
How easy is your website for new users?
With more and more of us having to use the internet on a daily basis to do work or shopping it is vital that websites are easy to navigate round and as user friendly as possible. Often the sites that are the easiest for a visitor to use, usually prove the most popular. If you …. Read More
The importance of creating a visual before commencing programming
If you work within a web agency or are a freelance web designer and programmer then you need to ensure that you manage any website project correctly in order to deliver what the client wants, on time and within budget. When changes are made during the programming stage, this can result in extra time been …. Read More
Using your website statistics to improve the number of visitors and conversions
Website statistics are vital to help you learn more about your website and how it is performing. Without statistics, you don’t really know what is happening and you will only see the number of sales you are getting through. Stats can tell you so much more such as what page people are landing on when …. Read More
Branded literature and signage can help grow your business
If you are self employed or have a relatively small business then you need to think of ways in which you can grow your business that doesn’t cost the earth. You need to try and ensure that you are utilising every marketing opportunity that you possibly can and one way in which you can do …. Read More
How to set up your first website
If you want to have a website for your business then you need to understand the steps you need to take in order to get it up and running. The first thing to do once you have your company name is to buy your domain name. This is the web address that your website will …. Read More