CONTROLLED MEDIA

When looking to advertise your website you have a wide range of options available. The majority of the search engines offer something called pay per click listings as well as organic listings. If you participate in Google Adwords for example, then you will be able to pay to have your advert with a link to ….  Read More

When trying to build up your business and customer base there are many types of marking you can do. Online marketing is extremely popular and works well for most companies but have you thought about networking? Networking can help you meet people that may not only be your future customers but also that may be ….  Read More

For many of us, having your own business is something we dream of, being your own boss and being able to run a company how you wish is something that attracts many people into setting up their own business every year. Very often it is financial commitments that stop us from taking the plunge in ….  Read More

A PR agency is a Public Relations agency and their role is to analyse your business and find out about the products and services you offer. They will look at the positive messages you are portraying and then use these to promote your business within the media industry. Although PR companies do not come cheap ….  Read More

If you have started up a business then there will probably come a point when you need to start bringing in more work. Some businesses do really well in the first year and often word of mouth is a company’s biggest advertisement for them, but there may come a time when you need to start ….  Read More

There are many forms of advertising, but one that is often used (even without people realising they are doing it) is self-promotion. There are very mixed feelings on self-promotion. Some people feel that it is annoying and gives the impression that you feel you are an expert on a particular area, when this may not ….  Read More

Google Adwords is a pay per click program that allows you to create adverts to promote your business. These adverts can be designed to get people to call your business, visit your website or complete a contact form. Google Adwords works well for many company’s wishing to promote a specific product or service or for ….  Read More

Word of mouth is still one of the best types of advertising you can have. It is effectively happy customers sharing their experiences with your company / your products or your services with others. Word-of-mouth advertising is important for every business, as each happy customer can send many new ones your way. Unlike many forms ….  Read More

Many businesses have websites but forget to list their company on local directories and Google Maps. Google often display map listings above organic website listings. It is free to have a Google Map listing and it is another way to improve your chances of being found on the search engine. Adding your business to Google ….  Read More

If you have a business and want to build up your local presences, then having a press release created and putting it in the local paper is a great way to do this. Many companies have exciting news that simply does not get out to the general public as they do not know how to ….  Read More