It is a well-known fact that a newly launched company website will take a little time to work effectively and start to bring in new business but after going live for a few months results should begin to be seen. If this is not the case it may be necessary to look at the website again and analyse where improvements could be made to increase traffic to the site and hopefully increase sales.

Ensuring that links are in place on the website to social media platforms is one way of potentially growing your website traffic as for many people this is one of the first places people look when considering buying products and services. Consistently posting relevant and interesting information on social media will increase the chances of further enquiries being directed to the website.

Another strategy that should be used when trying to generate traffic and leads to a website is by using search engine optimisation or SEO, as the majority of people will use a search engine when looking for services or products. Certain keywords and phrases entered into search engines need to be present on your website pages to direct visitors to your site and to ensure a higher ranking on search results pages. This strategy is probably the most effective way to increase the traffic to a specific website and is commonly used in business.