If you are running an online business whether it be an online retail store or providing an online service it is essential to the success of the venture that you promote your business effectively so that you see growth in sales, but which strategies are the most effective and what are the financial implications to the business?

The main aim to promote any business is to get your brand known and the best way to do that is targeted advertising. Say for instance your online business is about selling essential oils for aromatherapy massage it would be useful to find out the contact details for all the beauty salons in a specific area and to email them with details of your products and any special offers you have running. Giving away free samples is a good way to encourage new clients to try your products without risk.

Using social media advertising is another way to get your brand known and can often be quite lucrative without much cost to your business. Online competitions that encourage followers to tag friends can increase your potential customer base dramatically and result in an increase in interest in your business and products. A selection of positive customer reviews on your business page will also be a valuable feature to include.