It is undeniable that video has become a regular feature on most successful websites but how important is it for your business website and what are the financial implications of choosing to use this media?

The type of video that it would be a good idea to have on your website will depend on the business you are in, for example if you are promoting a product that you sell, a product demonstration would be useful especially if it is an innovative product that is unfamiliar to the general public but if your business is about providing a service, then videos showing positive customer reviews would be more advantageous as it would promote the idea that your business is friendly and that it rates customer satisfaction highly.

It is vitally important that the video secures the prospective client’s interest without causing them to disengage because they are not interested in the content of the video or it is not relevant to them.

If you don’t want to employ someone to produce a video for you to use on your website as this can be a costly process, there are lots of online applications with the appropriate software to enable you to produce your own videos meaning that you have complete control of the content and save money in the process.