Public relations is a huge part of online and offline marketing. A Public relations consultant is basically someone that coordinates the majority of if not all of your marketing for your business. A good PR consultant should liaise with any other marketing company you use, eg. Web Design Company, to ensure that the work they are doing is also helping your other advertising avenues.

Many PR agencies will create offline articles that may be printed in your local paper or even in company literature, these articles may also be useful to your website design company as they can add them to the site or re-word them and publish them on other article sites linking back to yours. Again the content for your brochures should be compared against the information on your site to ensure that they do not contradict each other but instead complement each other.   Often your web company can recommend a good PR agent that can help you take your business to the next level.